WHAT IS NOCTURNAL?
Nocturnal is a gaming lifestyle brand built for creators, by creators. We bring together gamers, content creators, and communities through original content, premium apparel, and meaningful experiences. More than just an organization, Nocturnal is a place where creativity thrives, collaborations are born, and people who are passionate about gaming can find opportunities to grow.
CORE PILLARS
CREATE
REPRESENT
ELEVATE
We focus on producing high quality, entertaining and meaningful content that connects with our audience. From original shows & podcasts to collaborations, creation is at the core of what we do, whether it be capturing memories or creating digital masterpieces. Our community is made up of creators, editors, designers, and creatives who understand that growth doesn't come from chasing trends alone. It comes from shared knowledge, honest conversations, and real support. Nocturnal is a place where creators can experiment, fail safely, and level up together.
Represent is more than what you wear. It’s what you stand for. It’s the identity of creators who move with purpose, build in silence, and show up with intent. Every piece is designed as a symbol of that mindset, connecting you to a culture built on creativity, ambition, and community. When you represent Nocturnal, you’re not just wearing a brand. You’re carrying the standard of creators who choose to build after dark.
We uplift creators and the gaming community by growing the Nocturnal ecosystem through community events, brand driven projects, and future esports initiatives. Our goal is to give supporters a way to proudly foster growth of their own brand, as we continue to build and elevate the culture around us. We aim to uplift and inspire creatives and foster digital collaboration, forming a long term family. We can succeed together.
ABOUT TYRESE "CY3ER" MCLEAN
Tyrese “CY3ER” McLean is a content creator, editor, and entrepreneur with over five years of experience in the gaming and content creation space. Over the years, he has worked with top brands like EA, Activision, Elgato, and Secretlab, and collaborated with creators across the community to help bring their content to life through editing and creative direction.
As co-owner and Creative Director of Nocturnal, Tyrese is focused on building a platform where creators and fans can learn, grow, and thrive together, while shaping the future of gaming content and community.
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ABOUT JAH’DAE "JAYO" COLEMAN
Jah’dae “Jayo” Coleman is the founder and owner of Nocturnal, a visionary leader dedicated to building a thriving community for creators. From the very beginning, Jayo has fought tirelessly to grow Nocturnal into the brand it is today, driven by a relentless passion for gaming, content creation, and community.
Her goal has always been to create a platform where creators can thrive, collaborate, and push the boundaries of what’s possible, while taking Nocturnal beyond gaming into a larger culture and lifestyle movement.
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